Qualifying Your Leads
Effective email marketing requires narrowing down the universe of potential customers to those who are most likely to purchase your product. Spammy-sounding cold emails are unlikely to receive a lot of engagement from the busy decision makers you’re trying to reach and can threaten your marketing campaign if they are reported by recipients. Conversely, when you know the characteristics of your target customer, you can create content tailored to their business that seems more personal and genuine.
Higher Data’s cannabis license database, CannaRadar, makes it easy to figure out qualified leads is for your business and helps you find fresh qualified leads each month. CannaRadar contains ~35,000 licensed cannabis businesses, with sales intelligence about each company. Subscribers are able to search through the data and mark current customers. From this, you can start to identify characteristics of current customers that might be indicative of your target customer archetype.
For example, if you sell to dispensaries, you may see in CannaRadar that you currently supply dispensaries that are, on average, in the 50-75th percentile in terms of price, in highly competitive regions, and not stocking products from your competitors. From these characteristics you can hone your message to focus on what likely customers care about (e.g., differentiation from competitors, getting a good deal, or stocking the best products). Or, if you sell to cultivators or growers, you can find all the largest growers in terms of square footage / number of plants in just recreational states on the West Coast.
Once you have a good understanding of who your target customers are, you can use the pre-set filters in CannaRadar to generate a list of high-potential qualified leads for your company.
CannaRadar by License Type (approx.)
CannaRadar Top 10 Brands by Store Coverage
1. Stiiizy
2. Raw Garden
3. BAREWOODS
4. Select
5. Smashed
6. Pure Vape
7. Flav
8. Heavy Hitters
9. Golden Leaf Scientifics
10. Kiva Confections
Contacting Your Leads
CannaRadar goes the final mile and provides you with the tools to get in touch with your focused list of qualified leads. To start, you can use business and owner emails and phone numbers to create campaigns and schedule meetings to discuss how your product can help meet the specific needs of the identified customer type. CannaRadar also offers alternative ways to reach out to businesses like links to Instagram, Twitter, and Facebook profiles so that you can easily Direct Message future customers. Finally, you also get access to business websites for further research for for you to reach out through contact forms directly.
A great product or service only leads to a great business if you’re able to make customers aware of how it will help their company. CannaRadar makes this easier so that you can focus on delivering a great experience for your customers.
To download a free CannaRadar data sample or subscribe today, click here.